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Advertising and PR campaign:
- Informing potential participants and visitors about the Exhibition,
attracting all the interested people
- An extensive advertising campaign in the leading trade, analytic and
business editions, such as: World and House of Saint-Petersburg (Mir
I Dom SPb), Zagorodnoe Obozreniye, Prigorod, Zemlevladelec Severo-Zapada,
Beautiful Houses, Kapitel, Delovoy Petersburg, Rubezhi, Vesti, Uyutnoye
Nebo etc.
- The support of the leading exhibition web sites and portals of the
industry: Gardener.ru, Novostroy.su, Pon.ru, Vashdom.ru, Bsn.ru, Proektstroy.ru,
FashionHome. ru, Hutorov.net, stroybm.ru, Cottage.ru.
- The project promotion on the leading Russian and international exhibitions
and forums: "Interstroyexpo", "RUSSIAN INDUSTRIALIST",
BalticBuild, "Mosbuild", "Wooden House", PROESTATE
2008, "Holzhaus", XYLEXPO (Italy).
- Direct mailing of 50 000 complimentary tickets to the Russian regions
and foreign countries.
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