Plenary session N1: íÁrketing of packed products.

• Present condition and dynamics of the Russian packing market development in numbers. Consumption volumes, market sectors, tendencies of growth
  Presentation of Mr. Boyko A.G., Head of Sub-Committee of packing industry development of the Russian Chamber of Industry and Commerce on industrial development
  
  
• Development of production and utility connections between packing manufacturers and trade establishments
  Presentation S.T. Prokopenko, Head of Administration of the consuming market coordination of Economical Development, St-Petersburg Chamber of Industry and Commerce
  
  
• Strategic management by marketing pattern
  Presentation of the Marketing Board representative of the Moscow State University and the St-Petersburg State University



• Consumer packaging market. Packing influence on the consumers' behavior
  "PFILIP MORRIS", "HENKEL", "Russian Standard"
  
  
• Effective package that sells the product
  Pekar, Hlebniy Dom
  
  
• How to pack a product correctly. Network realtors' demands concerning packing and packing materials
  Presentations of the LENTA, PEREKRESTOK, PYATEROCHKÀ trade chains representatives

• Education in packaging sector
  EKOTEK GROUP
  
  
• Packing copyright protection. Specific features of patenting, copyrights protection
  Presentation of the Gorodisskiy and Partners legal company confidant and Bakers' Union

Round Table Meetings:

• Modern Information technologies for packing industry. Marking and identification: RFID technology
  The Promise Company
  
  
• Testing of packing with numeric and quality methods of marketing researches
  The Comcon SPB Company
  
  
• Seminar on International standards ISO: ISO 9001: ISO 14001
  Presentation of the Yr-vest representative

Plenary session N2: Prospects of packaging industry development

• Corrugated board packing
  The GOTEK Company
  
  
• Innovative technologies in polymeric packaging
  The SELENÀ Company
  
  
• Modern packing technologies and materials. New packing solutions for food products
  ôÅtrÁ PÁk Záï, íÅrpÁsÁ
  
  
• Packing print production – new capacity
  Polygraphs' union, NLK-Project
  
  
• EX-MOBILE FILM for non-food industry
  ExxonMobilCFE, Tatiana Sedova

Events held within the framework of the Forum:

• Master-class Packing design: work process, stages, evaluation of efficiency
  Presentation of Maria Stashenko
  
  
• Seminar: Packing audit
  The Heineken Company
  
  
• Seminar: Packing as a marketing tool for creation and promotion of the brand
  The Àlmakor Company