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Advertising and PR campaign is aimed at experts of all
industry market segments: woodworking, furniture, pulp and paper, forestry.
Direct marketing
Direct mailing of 30 000 complimentary tickets to the specialists on the
regions of Russia and abroad, e-mail and fax distribution.
Direct advertising in specialized, business and general political issues
- Placement of advertising blocks, advertisement and articles in specialised
magazines and newspapers dedicated to the activity of woodworking enterprises,
logging, sawmilling, wood processing, bioenergy, pulp and paper enterprises,
furniture factories: Derewo.ru, Lesnoy Expert, Lesprominform, Wood and
Business, Delovoy Les, Baltiskij Delovoy Les, Spindle, Tekhnomir, Lesnaya
Industria, ProLes, Forest news, Russian Forestry Weekly, Lesnoy Vestnik
and many others
- Placement of advertising blocks, advertisement and articles in specialised
magazines and newspapers dedicated to the real estate and interior design:
World and House of Saint-Petersburg (Mir I Dom SPb), Landowner (Zemvlevladets),
World of cottages (Mir Kottedgei), Country-house (Zagorodny Dom), Suburb
(Prigorod), Cottage collection (Cottage kollektiya), Beautiful houses
(Krasivye Doma), Wooden Houses (Derevyannye Doma), Houses. Country estate.
Cottages (Doma. Usadby. Kottedgy) and many others
- Placement of articles and advertisements in business and general political
issues oriented at the information about Russian business, financial
and business news, events in society: Kommersant, Vedomosti, Delovoy
Peterburg, Vesti, Leningrad oblast. Economics and investments., Brig-Expo
and many others
Support of industrial and exhibition portals
Placement of banners, articles, press-releases, advertisements in Internet
at the most visited industry Websites and search engines: Lesprom.ru,
Wood.ru, Woodbusiness.ru, Subscribe.ru, Exponet.ru, Lesprom.spb.ru, Raise.ru,
Build.ru, Gardener.ru, Vashdom.ru, Build-portal.ru, proektstroy.ru, Bsn.ru,
Pon.ru, Novostroy.su and many others
Outdoor advertisement, TV and radio advertisement
Information about event, place and terms: billboards and cross street
banners at the main city streets, popular TV and radio channels of the
country with high index of correspondence to the target audience.
Participation in leading Russian and world exhibitions
Xylexpo (Italy), SPCI 08 (Sweden), KWF (Germany), Woodex (Moscow), Tekhnodrev
Ural. Volga (Perm, Russia), Tekhnodrev Far East (Khabarovsk, Russia),
Tekhnodrev Siberia (Krasnoyarsk, Russia), Russian Forest (Vologda, Russia)
and many others
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