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On June 3–6, in Mikhailovsky Manege of St.Petersburg
a significant event in the beauty industry – the XVII International
Specialized Exhibition N.I.C.E./Ideal Beauty, organized by Restec™
Exhibition Company will take place.
During over 16 years the exhibition helps expand the field of activities,
establish prospective contacts, exchange experience, develop one's own
assortment and price policies. The beauty industry market is mobile and
dynamic and N.I.C.E./Ideal Beauty – is an ideal site for business
development, the opportunity to make a name of the company and its production,
to strengthen the positions and image of a company in the industry.
The XVII International Specialized Beauty Exhibition N.I.C.E./Ideal Beauty
makes the main emphasis on cosmetology, esthetic medicine, SPA- and wellness-industries
of the North-West, providing the participants and the visitors with the
opportunity to study the changes in the home market conjuncture, evaluate
its trends and dynamics; to learn about brand new achievements and technologies
in this sphere, unique cosmetic preparations and methods of their application,
tools and equipment of beauty industry.
N.I.C.E./Ideal Beauty-2010 includes the following sections:
- Cosmetology
- Esthetic medicine
- Nail design
- Massage, SPA and wellness
- Hairdressing art
The exhibition will be participated by the distributors
companies of famous trade marks, presenting professional cosmetics, care
products, equipment for esthetic clinics, beauty salons, nail and hair
studios. Companies from Saint-Petersburg, Moscow, regions of Russia, far
and near abroad countries are among the exponents.
Within the framework of business programme 2010, Medical Academy of
Postgraduate Education (MAPO) will hold a series of round tables:
- Round table in current issues of cosmetology
- Round table in chemical peelings
- Round table in botulinum toxin therapy application in cosmetology
- Round table contour correction.
An event called Massage Marathon will also take place
within the framework of the exhibition. ESTETISTA company will act as
a co-organizer of the event.
In 2009 the area of N.I.C.E./Ideal Beauty exposition made up 2,630 m².
The exhibition was participated by over 100 companies from Saint-Petersburg,
Moscow, Krasnodar, Samara, Nizhny Novgorod, Ryazan, Yekaterinbyrg as well
as from near and far abroad countries (Latvia, Italy).
N.I.C.E./Ideal Beauty-2009 was visited by about 15, 000 people, over half
of them were the experts from Russia, CIS countries, Baltic countries,
Italy, China, Finland, Germany and other countries.
The beauty market leaders of the North-Western region became the exponents
of the exhibition, including International Cosmetic Group, MAY, Zinger,
ESTE, Victory, Estetista, Holiday Club SPA & Wellness, Mezopharm,
Tan-Master, Eleanta.
Traditionally the exhibition enjoys information support of such specialized
media as Cabines, Kosmetik International, Hair's How, Cosmopress, Cosmetics
and Medicine, Season of Beauty, Sovershenstvo, Media Medica, Dolores,
Salon Krasoty, Astok.
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