Beauty making is a way to harmony and perfection, this is what the world cannot live without. For this reason the Organising Committee of N.I.C.E./Ideal Beauty exhibition welcomes the industry specialists and those using the industry goods at a venue for 18th time.

The beauty industry is in the process of development so far as new goods and services appear every day. That is why the client should be informed on new products, services and events without any delay.

N.I.C.E./Ideal Beauty is an ideal opportunity for specialists to meet and exchange experience and for business representatives to come and meet clients and consumers. The exhibition displays the market situation that makes anyone able to overview the market demand, present the business advantages and develop its further promotion and development plan.

N.I.C.E./Ideal Beauty is traditionally held during the spring season on May 12 - 15, 2011 at a modern exhibition center - Mikhailovsky Manege.

N.I.C.E./Ideal Beauty is an annual specialised exhibition that has won recognition and loyalty of the industry specialists, as well as business and public. There is no secret that for 17 years we have been organising a successful event that demonstrates every single novelty and technology of the industry: hundreds of championships, competitions, contests, an exhibition and accompanying events were attended and participated by world beauty industry specialists and experts, show business best performers, thousands of negotiations were held and agreements were signed there.

The UFI mark given in 2004 exhibition and again recognized in 2010 proves the quality and level of our services provided to exhibitors, participants and visitors. Among our visitors are not only specialists (cosmetologists, top management of beauty salons, clinics and trading houses, make-up artists, hairdressers, stylists), but also beauty salons' clients and cosmetics consumers. In 2010 the number of the exhibition visitors accounted for 10,000 people.

During its 17 years the N.I.C.E./Ideal Beauty exhibition invariably proves its status of an ideal site for business development for it helps participating and exhibiting companies to expand their business activity, establish potential relations, exchange experience, choose its own product line and price policy.

In 2011 the international specialised beauty industry exhibition N.I.C.E./ Ideal Beauty emphasizes the business-oriented communication between the exhibitor and the client or the customer. The basic communication format was chosen not accidentally. Every day the number of natural, prophylactic, medical and professional cosmetics, innovative services and treatments increases at the global beauty market. The industry specialists regularly exchange information on the novelties at both exhibition and social networks created for the industry specialists. Your participation in N.I.C.E./Ideal Beauty 2011 is to help a visitor, not a trade specialist, to quickly navigate in the market situation, assess the modern trends and its dynamics and to see the latest developments and technologies of the industry. Every participant is guaranteed to find the most favourable way to present products and showcase the novelties for potential clients.

• Cosmetology
• Equipment and tools for beauty salons
• Aesthetic medicine
• Cosmetics and perfume
• Nail art
• Massage, SPA and wellness
• Education
• Accessories

Distributing companies of world known brands, and those presenting professional cosmetics, treatments, equipment for beauty clinics, beauty salons, nail studios and hair salons traditionally participate in the exhibition. Our exhibitors are companies from St. Petersburg, Moscow, Russian regions and foreign countries.

The exhibition program features:
8th Russia Open Cosmetics and Massage Championship (Qualifying competition of the North-Western Federal District)
10th Russia Open Permanent Make-Up championship Eyelid Line (Qualifying competition of the North-Western Federal District)

Our loyal partners are leaders of the North-Western beauty market: International Cosmetic Group, Zinger, Holiday Club SPA & Wellness, Mesopharm, SmartBuy, Eleanta, Martinex, Tair, BIO Piter, etc.

Ballroom Dance Association (Viborg Side club) is a special partner of the exhibition 2011. In such a format of cooperation entrance tickets to the exhibition will be distributed at all the sport and ball dance competitions and championships to draw attention of heads of sport and dance clubs.

Traditionally, information support is provided by the following trade medias: Cabines, Kosmetik International, Cosmopress, Cosmetics and medicine, Season of Beauty, Perfection, Media Medica, Dolores, Beauty salon, PRO- glamour, Exclusive Emotions, Beautiful business, Salon International, Plastic surgery and cosmetology, Atmosphere of Beauty.

The exhibition advertising includes street posters, radio coverage and announcements in metro stations. Entrance tickets are also distributed in beauty salons, cosmetology centers, Letoile shops and Planet Fitness sport centers. Promo actions are held at St. Petersburg various fashion events, such as 'Defile na Neve' pret-a-porter fashion show, Grace prizes and the Cup of Governor 2011.