Post press release
Red dot award
Press release
Reviews

POST PRESS RELEASE

VII international exhibition of furniture, interiors and design FIDEXPO was held 1 – 4 March 2007 at Gostiny Dvor, Moscow.

Among great amount of furniture and interiors exhibitions in Moscow, FIDEXPO occupies its own niche. With seven year history, FIDEXPO has now become a bright and respectable event for interior design companies, where major manufacturers and suppliers showcase their latest developments and innovations.

This year, the exhibition saw the new interior solutions from over 50 companies, among them Decor Bourgeois, Kovcheg-Parquet, Dream Lake, Ampir Decor, AM Design gallery, Fontini, Diatek, GS Art, World of Parquet, 8 March Furniture Factory, Nolte Kuechen, Exterio, Itakom, Dikovina, Svetlana Mikhailova Studio, Steinwerk, Etre fabrique, Albert&Stein, Rodeo, WE R.Signs, Art4You and others.

For the first time, this year’s show hosted red dot academy, series of seminars for Russian designers with lectures from such respected design professionals as designer Karim Rashid and the founding member of red dot design award Prof. Dr. Peter Zec. Professor Zec spoke on the process of decision making in design. His lecture "Return on ideas – better by design" was a great success with the Russian audience. The biggest furor was caused, apparently, by the presentation from Karim Rashid, which was attended by over 300 people. In his lecture "From the banal to the bliss" the world famous designer spoke of the role of design in consumer culture. Seminar program also featured Elmar Schuller, the Vice President of red dot design promotion, with lecture on successful trends in design. As a conclusion of red dot academy was a lecture by the Vice President and Chief of Digital Display & Media Design Laboratory of Corporate Design Center, LG Electronics Inc. Mr Jae-Jin Shim who discussed the ways to success of LG design team that received the red dot award in 2006. Technological and design solutions of LG Electronics were showcased at their stand.

One of the key events of the show was the Gallery of Contemporary Design, an exposition of design objects from the students of the Russian design schools representing a new view on product design. Participants of the Gallery of Contemporary Design were four leading design schools of Russia: Moscow Stroganov University of arts and industry, Urals Academy of architecture and arts, British higher schools of design, St.Petersburg Academy of arts and industry.

Particular and traditional characteristic of FIDEXPO have always been exciting and relevant on-site events that create atmosphere of informal communication for producers and end consumers in the sphere of interior business. The program of FIDEXPO was eventful as always and hosted a seminar of the Indian designer Rajiv Goyal, master classes of the Russian branch of the Japanese institute IKENOBO, a master class of decorator Varvara Zelenetskaya and a round table with winners of red dot award: design concept competition.

FIDEXPO 2007 was finished with the traditional ceremony of FIDEXPO interior art award. The Grand Prix winners were companies NORKPALM, World of Parquet, Ampir Decor, REG.AL, Urals Academy of architecture and arts, Albert&Stein furniture facture, and Art4you studio.

Press release
19 February 2007

VII international exhibition of furniture, interiors and design FIDEXPO
will be hold 1 - 4 March 2007 at Gostiny Dvor in Moscow.

It is not a secret to say that interest to design grows from year to year, and in this regard interest to design exhibition grows as well. One of such events is FIDEXPO, a stylish exhibition that presents the whole spectrum of interior fashion. FIDEXPO is not only an exposition of new solutions for furniture, lighting, interior fabrics and accessories but definitely a key forum of design community, a market place for architects, designers, dealers, representatives of major furniture companies, show rooms and media.

This year the exhibition will see the new collections from Decor Bourgeois, Kovcheg-Parquet, Dream Lake, Ampir Decor, AM Design gallery, Fontini, Diatek, GS Art, World of Parquet, 8 March Furniture Factory, Nolte Kuechen, Exterio, Itakom, Dikovina, Svetlana Mikhailova Studio, Steinwerk, Etre fabrique, Albert Stein, Rodeo, WE R.Signs, Art4You and others.
In addition to it, visitors of the show will see some special events onsite such as the Gallery of Contemporary Design, an exposition of design objects from the students of the Russian design schools representing a new view on product design. And also, a FIDEXPO library with the novelties in design literature.

The business program of the show will be of great interest as well. FIDEXPO is the only event in Russia that promotes the prestigious red dot design award. The first acquaintance with advanced design was at FIDEXPO in 2006 within the exposition of the winners of red dot design award, a prestigious award from Zentrum Nordrhein Westfalen, a European design institute based in Germany. Red dot exposition showcased over 40 works with red dot sign in the category of products design. The red dot award presentation was quite a success and revealed a great interest of the Russian design community, media and public towards the achievements of contemporary design and red dot award that is actively promoting these achievements worldwide.

In 2007 collaboration with red dot will continue within red dot academy aiming at promoting contemporary design in Russia. Russian audience will see the best examples of contemporary product design in the form of presentations from red dot design award winners and a master class of the design star Karim Rashid. While design professionals can attend seminars and trainings with the President of red dot, Professor Dr. Peter Zec and the vice president of the LG Electronics Design center Mr Jae Jim Shim.

Particular characteristic of FIDEXPï is exciting and relevant events that create atmosphere of informal communication for producers and end consumers in the sphere of interior business. The program of FIDEXPO is expected to be interesting as always and offers master classes, fashion shows, conferences, round tables and seminars. On the program there is a seminar of the Indian designer Rajiv Goyal, master classes of the Russian branch of the Japanese institute IKENOBO, a master class of the decorator Varvara Zelenetskaya and a round table with winners of red dot award: design concept competition.

At the end of FIDEXPï there will be the traditional ceremony of FIDEXPï interior art award.

REVIEWS

Arsen Minasyan, project-manager of Bo óoncept company

" The effect of the participation at FIDEXPO exhibition was very positive in any respect. The exhibition enabled us to communicate to colleagues, to get new partners and to draw attention of new clients to our company, first of all - designers and architects. So, right after the participation in the previous exhibition we decided to take part in a new one at once, and we hope to receive the same results ".

Mikhail Sorotchkin, special projects manager

Dmitry Gontcharov, sales manager of Paolo Marchetti company
" Our company participated actively in the previous FIDEXPO exhibitions, and we are going to continue this tradition in the future. In fact, the participation in such kind of event brings an appreciable effect. It needs to be emphasized, that the advertising of the company and its products, and the obtaining of new business contacts are the main objectives of all participants of the exhibition".

Natalia Sennova, brand manager of GS ART company

" FIDEXPO is a meeting place for eminent architects, designers and people who have an understanding of interior design. The high level of the exhibition organization and advertising in mass media allow to involve a great number of visitors. The participation in FIDEXPO is always very successful for our company: we get many new contacts and enlarge our client database at this exhibition".